SaaS ProductHigh-definition images cause "page bloat," leading to slow mobile performance and SEO penalties. Developers were spending hours manually resizing and compressing assets with no automated solution.
We designed a "Set-and-Forget" stealth engine that runs entirely in-memory. The core insight was that users don't want control — they want results. We stripped away every configuration option and replaced them with a single toggle: on or off. The compression pipeline converts assets to WebP and AVIF formats automatically on every request.
An automated stealth engine that converts assets to WebP/AVIF in-memory with zero server latency. The "Set-and-Forget" approach works automatically in the background, requiring zero configuration from the user.
Measured with Lighthouse 12.8.2 on the live page: 95 performance on desktop, 84-88 on mobile, 100 accessibility and 100 SEO. Across its real usage the tool has averaged an 88% size reduction, with nothing stored after processing.
The biggest learning was that simplicity wins. Our first version had 12 configuration options — users ignored all of them. When we reduced it to zero options, conversion tripled. The second learning: performance scores are vanity metrics unless they translate to real business outcomes. We shifted our messaging from "99 Lighthouse score" to "faster sites convert better."
A 7-day UX Design Sprint. Fixed price, fixed timeline, developer-ready Figma.
