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UXBYISSAPortfolioTeardownsAbout
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UX Teardowns

I Tear Down SaaS Flows.
Publicly.

Real before/after redesigns of signup, onboarding, and pricing flows—with the reasoning behind every change.

The 6-Field Signup Form Is Quietly Killing Your Activation Rate
Onboarding Pattern•4 min read

The 6-Field Signup Form Is Quietly Killing Your Activation Rate

A pattern teardown: why the classic name / company / phone / email / password / confirm signup form loses half of your motivated visitors, and the 2-field version that does not.

Six required fields before any value is sh…Phone number requested with no stated reas…Password confirmation field doubles the ty…Validation errors appear only after submitNo social or SSO option for a B2B audience
Read the teardown →The Empty Dashboard Is Where Your Trial Signups Go to DieFour Plans, Forty Features, Zero Decisions: Why This Pricing Page Does Not ConvertAsking for a Credit Card Before Showing Value Costs You Most of Your Trials
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Onboarding Pattern•5 min read

The Empty Dashboard Is Where Your Trial Signups Go to Die

A pattern teardown: the user signed up, landed on a blank screen with empty charts and a 14-item nav, and never came back. Here is what that first five minutes should look like instead.

Zero guidance at the moment of highest int…Empty charts read as a broken productFull navigation exposed on day oneThe "aha" action is buried three levels de…No human fallback at the friction point
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Pricing Pattern•5 min read

Four Plans, Forty Features, Zero Decisions: Why This Pricing Page Does Not Convert

A pattern teardown: four equal columns, a jargon feature matrix, and no recommended choice -- the pricing page that makes ready-to-buy visitors close the tab "to think about it".

No recommended plan -- four equal choices …Feature matrix written in internal jargonMonthly-only pricing with no anchorEnterprise "Contact us" mixed into the sel…No risk-reversal at the moment of commitme…
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Trial Pattern•4 min read

Asking for a Credit Card Before Showing Value Costs You Most of Your Trials

A pattern teardown: the "free" trial gated behind card number, expiry, and CVC -- and the no-card flow that trades a vanity safeguard for real pipeline.

The card wall sits before any demonstrated…"Free trial" plus card fields reads as an …Trial length and end-behavior are hiddenTrial end is all-or-nothing
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